When you think about it, it seems quite simple to figure out the best practices when it comes to external and url linking. In fact, this practice of building links is already fairly universal among most people. However, it is very important to keep in mind that most of us have heard the theory that we should always build links in a strong manner.
It has been widely known that the more links there are pointing to your website, the higher the ranking your website gets in the search engines. For instance, Google loves links. And with good links, they love you! The good news is that you can even build links for free and achieve better rankings in Google.
So, what are the best practices when it comes to external and url linking? Let’s go through the five steps below.
Of course, the number one thing you need to be conscious of when it comes to external and url linking is to not spam the system. This will get you banned, even if you use a “safe” technique. Be careful about what link you get and how many links you build.
It is said that you should never have any spamming in your site and for this you have to get rid of those that are illegal in your state or country. Some links that you are building must be self-sponsored. This means that the links that you are building must be relevant to your website content and not some random business page on the net.
Links from other websites must be sourced from legitimate sites. You can see links from a non-webmaster by using internet forums. Forums are great because you can take advantage of their list of users and find out who are the real owners of the links you want to get in exchange for posting them on your website.
If you want to rank well for keywords and phrases that you are trying to target, you have to build the links naturally. This means that you cannot ask for links or ask for money to be placed on your website. Do not try to be sneaky and make the content in your website seem to need the link in order to reach its full potential.
There is a lot of link building literature available on the web and these can be useful resources when you have questions or need guidance. If you are not sure what the optimal link building strategy is, ask for help from someone who is well versed in the subject.
Another element to the ideal link building strategy is how to deal with the spam emails that you get from people who want to link to your website. Most of these people have links on their websites and do not realize that they are spamming your website. Do not respond to these spam emails and report the person to the spam reporting software.
Another thing to do is to filter out the spam links on your website so that only your website links to get through. This will give you a much better ranking and you will get a lot more traffic.
Last but not least, you should also avoid building links on websites that are out of date or low quality in the realm of SEO. You may have built a link to a site that is almost ten years old and a lot of link building strategies were abandoned. If you want to improve your site ranking, be sure to develop strong web pages instead of spamming links.
So, these are the best practices when it comes to external and url linking. You need to consider the following when implementing this new technology in your marketing strategy.